Examining relationships between culinary brand equity and travel intention: A case study in Penang
This study aims to examine Penang‘s culinary brand equity and travel intention from domestic and international tourists‘ points of view and studied the relationship between four elements for brand equity including brand image, perceived quality, brand awareness and brand loyalty with culinary trave...
Main Authors: | , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/13298/1/16.pdf |