Examining relationships between culinary brand equity and travel intention: A case study in Penang

This study aims to examine Penang‘s culinary brand equity and travel intention from domestic and international tourists‘ points of view and studied the relationship between four elements for brand equity including brand image, perceived quality, brand awareness and brand loyalty with culinary trave...

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Bibliographic Details
Main Authors: Thi, Y. C., Ch‘ng, S. Y., See, S. F.
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/13298/1/16.pdf