The "4PS" of traditional Balinese waroengs
This paper presents an exploratory type of study aimed to understand the implementations of the 4Ps of the marketing mix in traditional Balinese waroengs. The study was conducted in Denpasar and Gianyar, Bali. Waroengs that provide only Balinese traditional culinary in Bali has been growing rapid...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13304/1/22.pdf |