The mediating effects of destination love between destination personality and future behavioral intentions among tourist: A work in progress
The main purpose of this paper is to outline a research design to study the mediating effects of destination love on the relationships between destination personality and future behavioural intentions of tourists.The concept of destination love is derived from Sternberg‘s Triangular Theory of Love...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13318/1/36.pdf |