Tourist's preference in selection of a restaurant: Testing mediating role of service quality
The aim of this research is to examine in what extent tourists‘ preferences, and their satisfaction relates to their purchase intention from a restaurant.The study also considers the mediating role of service quality among the relationships. In order to test the hypothesized model, this study used a...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13335/1/52.pdf |