Impact of service quality, trust and perceived value on customer loyalty in Malaysia services industries

The purpose of this study is to investigate the effect of service quality, trust and customer perceived value on customer loyalty in the Malaysia services sector.The research examines three factors of service quality, trust and perceived value by customers in the banking, insurance, and telecommunic...

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Bibliographic Details
Main Authors: Rasheed, Firend A., Abadi, Masoumeh F.
Format: Conference or Workshop Item
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/13391/1/41.pdf