Knowledge – Driven CRM: Issues and challenges
In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, cr...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13868/1/KM133.pdf |