Innovation strategies and performance: Are they truly linked?
Purpose – The purpose of this paper is to test the linkage between innovation strategies (process innovation and service innovation) and organizational performance in the context of Malaysia hotel industry. Design/methodology/approach – A total of 475 sets of questionnaires administrated through mai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14089/1/WJEMSD.pdf |