Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry
Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14090/1/215.pdf |