Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2005
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/145/1/Sany_Sanuri_Mohd_Mokhtar.pdf |