Internet Nation: Identifying relevant factors for developing the business - to - consumer internet transactional space among Malaysian college students
This study was a point- in- time benchmark of online shopping behaviour of mostly postgraduate college students in Malaysia designed to measured progress towards the e-commerce goals articulated in Vision 2020.Using an online convenience of 244 student students from three tertiary institutions, the...
| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14736/1/Norhafezah.pdf |