The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia.This study adopted Partial Least Squares Structural Equation Modeling (PLSSEM) to test the association between communication, customer...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14764/1/23.pdf |