Consumer attitudes toward dietary supplements consumption
Purpose– Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation.Design/methodology/approach – This study was carried out usin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15070/1/IJPHM-04-2013-0019.pdf |