Consumer attitudes toward dietary supplements consumption
Purpose– Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation.Design/methodology/approach – This study was carried out usin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15070/1/IJPHM-04-2013-0019.pdf |
| _version_ | 1825803472194240512 |
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| author | Mohd Noor, Nor Azila Yap, Sheau-Fen Liew, Kok-Hong Rajah, Edwin |
| author_facet | Mohd Noor, Nor Azila Yap, Sheau-Fen Liew, Kok-Hong Rajah, Edwin |
| author_sort | Mohd Noor, Nor Azila |
| collection | UUM |
| description | Purpose– Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation.Design/methodology/approach
– This study was carried out using a cross-sectional survey approach. Subjects comprised 438 undergraduate students from six universities in Malaysia.Findings – Given strong support for the extended TPB's application to dietary supplements consumption provided by the study, it seems feasible that desirable changes in attitude, social norms, and perceptions of control might lead to corresponding changes in behavioural intention. The empirical findings, which are based on multi-group analysis, show that the strength of the relationships between informational influence, consumer attitude, and their intention to consume dietary supplements are strongly influenced by health motivation.Practical implications
– This research sets the ground for stakeholders in the healthcare and pharmaceutical sectors to improve their understanding of what drives dietary supplements consumption. Armed with this knowledge, marketers and health professionals could plan and execute their marketing strategies and health interventions more effectively.
Originality/value– The core contribution lies in an important extension of social cognitive model by incorporating the moderating effect of health motivation. This study demonstrates the measurement validity and predictive efficacy of the proposed integrative model which can be used as a promising framework to examine other preventive health behaviours. |
| first_indexed | 2024-07-04T05:57:35Z |
| format | Article |
| id | uum-15070 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:57:35Z |
| publishDate | 2014 |
| publisher | Emerald Group Publishing Limited |
| record_format | eprints |
| spelling | uum-150702016-04-18T03:15:42Z https://repo.uum.edu.my/id/eprint/15070/ Consumer attitudes toward dietary supplements consumption Mohd Noor, Nor Azila Yap, Sheau-Fen Liew, Kok-Hong Rajah, Edwin HF Commerce Purpose– Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation.Design/methodology/approach – This study was carried out using a cross-sectional survey approach. Subjects comprised 438 undergraduate students from six universities in Malaysia.Findings – Given strong support for the extended TPB's application to dietary supplements consumption provided by the study, it seems feasible that desirable changes in attitude, social norms, and perceptions of control might lead to corresponding changes in behavioural intention. The empirical findings, which are based on multi-group analysis, show that the strength of the relationships between informational influence, consumer attitude, and their intention to consume dietary supplements are strongly influenced by health motivation.Practical implications – This research sets the ground for stakeholders in the healthcare and pharmaceutical sectors to improve their understanding of what drives dietary supplements consumption. Armed with this knowledge, marketers and health professionals could plan and execute their marketing strategies and health interventions more effectively. Originality/value– The core contribution lies in an important extension of social cognitive model by incorporating the moderating effect of health motivation. This study demonstrates the measurement validity and predictive efficacy of the proposed integrative model which can be used as a promising framework to examine other preventive health behaviours. Emerald Group Publishing Limited 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/15070/1/IJPHM-04-2013-0019.pdf Mohd Noor, Nor Azila and Yap, Sheau-Fen and Liew, Kok-Hong and Rajah, Edwin (2014) Consumer attitudes toward dietary supplements consumption. International Journal of Pharmaceutical and Healthcare Marketing, 8 (1). pp. 6-26. ISSN 1750-6123 http://doi.org/10.1108/IJPHM-04-2013-0019 doi:10.1108/IJPHM-04-2013-0019 doi:10.1108/IJPHM-04-2013-0019 |
| spellingShingle | HF Commerce Mohd Noor, Nor Azila Yap, Sheau-Fen Liew, Kok-Hong Rajah, Edwin Consumer attitudes toward dietary supplements consumption |
| title | Consumer attitudes toward dietary supplements consumption |
| title_full | Consumer attitudes toward dietary supplements consumption |
| title_fullStr | Consumer attitudes toward dietary supplements consumption |
| title_full_unstemmed | Consumer attitudes toward dietary supplements consumption |
| title_short | Consumer attitudes toward dietary supplements consumption |
| title_sort | consumer attitudes toward dietary supplements consumption |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/15070/1/IJPHM-04-2013-0019.pdf |
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