The use of a modified pairwise comparison method in evaluating critical success factors for community-based rural homestay programmes

Tourism industry has become the highlighted sector which has amazingly increased the national income level.Despite the tourism industry being one of the highest income generating sectors, Homestay Programme as a Community-Based Tourism (CBT) product in Malaysia does not absorbed much of the incoming...

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Bibliographic Details
Main Authors: Md Daud, Shahidah, Ramli, Razamin, Mat Kasim, Maznah, Kayat, Kalsom, Abd Razak, Rafidah
Format: Conference or Workshop Item
Published: 2014
Subjects: