The impact of country of origin on relationship quality: Empirical evidence from automotive industry
This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commit...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2015
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15365/1/5796-22497-3-PB.pdf |