Relationship marketing in branding: The automobile authorized independent dealers in Malaysia
This paper focused the relationship marketing in branding within the customer durable goods, specific to the firm-dealer relationship in Malaysia automobile industry perspective.The dealers in this study represented by four main authorized independent sales dealers, which exclusively carrying the fi...
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| Format: | Article |
| Language: | English |
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Centre for Promoting Ideas
2012
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| Online Access: | https://repo.uum.edu.my/id/eprint/15371/1/16.pdf |