An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia
Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such,...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centre for Promoting Ideas
2013
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15444/1/15.pdf |