An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia

Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such,...

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Bibliographic Details
Main Authors: Md Salleh, Salniza, Hussin, Zolkafli, Pangil, Faizuniah, Hasan, Hasnizam, Mohd Mokhtar, Sany Sanuri, Shaari, Hasnizam
Format: Article
Language:English
Published: Centre for Promoting Ideas 2013
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/15444/1/15.pdf