An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia
Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such,...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre for Promoting Ideas
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15444/1/15.pdf |
| _version_ | 1803626976196427776 |
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| author | Md Salleh, Salniza Hussin, Zolkafli Pangil, Faizuniah Hasan, Hasnizam Mohd Mokhtar, Sany Sanuri Shaari, Hasnizam |
| author_facet | Md Salleh, Salniza Hussin, Zolkafli Pangil, Faizuniah Hasan, Hasnizam Mohd Mokhtar, Sany Sanuri Shaari, Hasnizam |
| author_sort | Md Salleh, Salniza |
| collection | UUM |
| description | Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such, this paper reports the
findings of a study conducted in two hotels to examine the impact of internal market orientation on employee brand loyalty behavior.The findings of this study indicates that only internal intelligence dissemination has an impact on employee brand loyalty behavior |
| first_indexed | 2024-07-04T05:58:43Z |
| format | Article |
| id | uum-15444 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:58:43Z |
| publishDate | 2013 |
| publisher | Centre for Promoting Ideas |
| record_format | dspace |
| spelling | uum-154442016-04-18T07:37:13Z https://repo.uum.edu.my/id/eprint/15444/ An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia Md Salleh, Salniza Hussin, Zolkafli Pangil, Faizuniah Hasan, Hasnizam Mohd Mokhtar, Sany Sanuri Shaari, Hasnizam HD28 Management. Industrial Management Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such, this paper reports the findings of a study conducted in two hotels to examine the impact of internal market orientation on employee brand loyalty behavior.The findings of this study indicates that only internal intelligence dissemination has an impact on employee brand loyalty behavior Centre for Promoting Ideas 2013-02 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/15444/1/15.pdf Md Salleh, Salniza and Hussin, Zolkafli and Pangil, Faizuniah and Hasan, Hasnizam and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2013) An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia. International Journal of Business and Social Science, 4 (2). pp. 138-148. ISSN 2219-1933 http://ijbssnet.com/journal/index/1798 |
| spellingShingle | HD28 Management. Industrial Management Md Salleh, Salniza Hussin, Zolkafli Pangil, Faizuniah Hasan, Hasnizam Mohd Mokhtar, Sany Sanuri Shaari, Hasnizam An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia |
| title | An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia |
| title_full | An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia |
| title_fullStr | An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia |
| title_full_unstemmed | An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia |
| title_short | An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia |
| title_sort | empirical investigation of brand loyalty behavior among hotel employees in northern malaysia |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/15444/1/15.pdf |
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