Advertising theories in impulse purchase elements for iTV advertisement
This paper reports an ongoing study related to the design of conceptual design model of interactive television (iTV) advertisement towards impulse purchase tendency.Despite many studies have been proposing factors of impulse purchase in many different advertising medium like website, mobile, tradi...
| প্রধান লেখক: | , , |
|---|---|
| বিন্যাস: | Conference or Workshop Item |
| ভাষা: | English |
| প্রকাশিত: |
2015
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://repo.uum.edu.my/id/eprint/15680/1/PID216.pdf |