Shall entrepreneurship and product innovativeness success still have an impact on small and medium enterprises (SME's) performance? (Empirical study on leather and furniture venture)
The purpose of this research are to determine market sensing capability, product innovation success, speed to market, and entrepreneurial orientation will enhance SME's performance.The sample of this research are 168 SME's owner or manager.This research uses Structural Equation Model to h...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15701/1/Ardyan.pdf |