Shall entrepreneurship and product innovativeness success still have an impact on small and medium enterprises (SME's) performance? (Empirical study on leather and furniture venture)
The purpose of this research are to determine market sensing capability, product innovation success, speed to market, and entrepreneurial orientation will enhance SME's performance.The sample of this research are 168 SME's owner or manager.This research uses Structural Equation Model to h...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15701/1/Ardyan.pdf |
| Summary: | The purpose of this research are to determine market sensing capability, product innovation
success, speed to market, and entrepreneurial orientation will enhance SME's performance.The sample of this research are 168 SME's owner or manager.This research uses Structural Equation Model to hyphotesis test and uses AMOS 21 in analysis data. Result of our research find that Entrepreneurial orientation and product inovativeness have positive and significant
effect on SME's performance but market sensing capability and speed to market have no significant effect. Another result of this studi find that market sensing capability have significant effect on speed to market and product innovativeness success but entrepreneurial orientation have no significant effect on product innovativeness effect. |
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