Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MAXWELL Science Publication
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15715/1/v7-.pdf |