The determinants factors of sucessful franchise business in Malaysia
The objective of this research is to identify the critical success factors of Bumiputera and non-Bumiputera franchisors in conducting their franchise business in Malaysia. The cross case study approach was used to analyse the data. Thirteen franchisors (6 Bumiputera and 7 non-Bumiputera) were select...
| Hoofdauteurs: | , , , , , |
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| Andere auteurs: | |
| Formaat: | Book Section |
| Taal: | English |
| Gepubliceerd in: |
World Business Institute Australia ABN
2010
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| Onderwerpen: | |
| Online toegang: | https://repo.uum.edu.my/id/eprint/1578/1/12.%2520Harif-Malay.pdf |