The determinants factors of sucessful franchise business in Malaysia

The objective of this research is to identify the critical success factors of Bumiputera and non-Bumiputera franchisors in conducting their franchise business in Malaysia. The cross case study approach was used to analyse the data. Thirteen franchisors (6 Bumiputera and 7 non-Bumiputera) were select...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Mohd Harif, Mohd Amy Azhar, Othman, Siti Norezam, Md Isa, Filzah, Din, Mohd Salleh, Hoe, Chee Hee, Hussein, Zulkifli
Awduron Eraill: Haqq , Zia
Fformat: Book Section
Iaith:English
Cyhoeddwyd: World Business Institute Australia ABN 2010
Pynciau:
Mynediad Ar-lein:https://repo.uum.edu.my/id/eprint/1578/1/12.%2520Harif-Malay.pdf