The determinants factors of sucessful franchise business in Malaysia

The determinants factors of sucessful franchise business in Malaysia

The objective of this research is to identify the critical success factors of Bumiputera and non-Bumiputera franchisors in conducting their franchise business in Malaysia. The cross case study approach was used to analyse the data. Thirteen franchisors (6 Bumiputera and 7 non-Bumiputera) were select...

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Bibliographic Details
Main Authors: Mohd Harif, Mohd Amy Azhar, Othman, Siti Norezam, Md Isa, Filzah, Din, Mohd Salleh, Hoe, Chee Hee, Hussein, Zulkifli
Other Authors: Haqq , Zia
Format: Book Section
Language:English
Published: World Business Institute Australia ABN 2010
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/1578/1/12.%2520Harif-Malay.pdf

Internet

https://repo.uum.edu.my/id/eprint/1578/1/12.%2520Harif-Malay.pdf

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