Balanced scorecard for aligning it strategy with business strategy in an energy company
In this paper, we look at the use of the Balanced Scorecard and how it can be used to align IT strategy with business strategy in an energy company called ABC.We can use Henderson and Venkatraman research on Strategic Alignment Model and link it with Balanced Scorecard defined by Kaplan and Norton a...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16002/1/P56.pdf |