The impact of advertising on relationship quality: empirical evidence from Malaysia
This study examines the effect of advertising on relationship quality in Malaysian automotive market.Relationship quality in this study consists of three main elements namely; brand trust, brand commitment and brand satisfaction.The review of literature shows that past research has paid very less at...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MAXWELL Science Publication
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16038/1/3.pdf |