Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia

Building and maintaining successful relationships with customers have become the prime focus for many organizations.The ability of a brand to manage customer relationships in a favourable manner provides a strong platform for its continued success.This paper examines the effect of service quality on...

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Detalhes bibliográficos
Principais autores: Hanaysha, Jalal, Abdullah, Haim Hilman
Formato: Artigo
Idioma:English
Publicado em: MCSER Publishing, Rome-Italy 2015
Assuntos:
Acesso em linha:https://repo.uum.edu.my/id/eprint/16040/1/5.pdf