Fairness and satisfaction in buyer-supplier relationship

The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...

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Bibliographic Details
Main Authors: Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli
Format: Conference or Workshop Item
Language:English
Published: 2007
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16052/1/7Sel.pdf