Fairness and satisfaction in buyer-supplier relationship
The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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2007
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| Online Access: | https://repo.uum.edu.my/id/eprint/16052/1/7Sel.pdf |
| _version_ | 1825803638509928448 |
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| author | Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli |
| author_facet | Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli |
| author_sort | Perumal, Selvan |
| collection | UUM |
| description | The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in buyer-supplier relationship, satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships.This paper justifies the need for direct examination of fairness on satisfaction in buyer-supplier relationship. |
| first_indexed | 2024-07-04T06:00:21Z |
| format | Conference or Workshop Item |
| id | uum-16052 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:00:21Z |
| publishDate | 2007 |
| record_format | eprints |
| spelling | uum-160522015-11-02T09:00:57Z https://repo.uum.edu.my/id/eprint/16052/ Fairness and satisfaction in buyer-supplier relationship Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli HF Commerce The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in buyer-supplier relationship, satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships.This paper justifies the need for direct examination of fairness on satisfaction in buyer-supplier relationship. 2007-11-02 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16052/1/7Sel.pdf Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2007) Fairness and satisfaction in buyer-supplier relationship. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak. |
| spellingShingle | HF Commerce Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli Fairness and satisfaction in buyer-supplier relationship |
| title | Fairness and satisfaction in buyer-supplier relationship |
| title_full | Fairness and satisfaction in buyer-supplier relationship |
| title_fullStr | Fairness and satisfaction in buyer-supplier relationship |
| title_full_unstemmed | Fairness and satisfaction in buyer-supplier relationship |
| title_short | Fairness and satisfaction in buyer-supplier relationship |
| title_sort | fairness and satisfaction in buyer supplier relationship |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/16052/1/7Sel.pdf |
| work_keys_str_mv | AT perumalselvan fairnessandsatisfactioninbuyersupplierrelationship AT mohdnoornorazila fairnessandsatisfactioninbuyersupplierrelationship AT hussinzolkafli fairnessandsatisfactioninbuyersupplierrelationship |