Fairness and satisfaction in buyer-supplier relationship
The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...
Main Authors: | Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2007
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/16052/1/7Sel.pdf |
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