Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust

In the business arena, every manager hopes to prolong their business lifespan through customer loyalty. Therefore, it is important to understand the predictor and influence of customer trust in order to strengthen the customer-brand relationship.Customer trust is formed from rational and emotional...

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Bibliographic Details
Main Authors: Ong, Chuan Huat, Md. Salleh, Salniza, Yusoff, Rushami Zien
Format: Article
Language:English
Published: International Academic Research Journal 2015
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16136/1/47.pdf