Travel lifestyles and outbound tourism intentions of young Malaysians

The young travellers’ segment is an emerging market for today’s travel and hospitality industry. Yet, there is negligence in this lucrative market segment. It is common that most countries including Malaysia fail to collect statistics regarding young travelers’ holiday patterns. The study of past li...

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Bibliographic Details
Main Authors: Cheah, Swee Ting, Lim, Khong Chiu, Kayat, Kalsom
Format: Article
Language:English
Published: Scientific & Academic Publishing Co. 2015
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16209/1/100.pdf