Travel lifestyles and outbound tourism intentions of young Malaysians
The young travellers’ segment is an emerging market for today’s travel and hospitality industry. Yet, there is negligence in this lucrative market segment. It is common that most countries including Malaysia fail to collect statistics regarding young travelers’ holiday patterns. The study of past li...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Scientific & Academic Publishing Co.
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16209/1/100.pdf |
| _version_ | 1825803666354864128 |
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| author | Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom |
| author_facet | Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom |
| author_sort | Cheah, Swee Ting |
| collection | UUM |
| description | The young travellers’ segment is an emerging market for today’s travel and hospitality industry. Yet, there is negligence in this lucrative market segment. It is common that most countries including Malaysia fail to collect statistics regarding young travelers’ holiday patterns. The study of past literature on tourists’ holiday decision paves the way to explore the young Malaysians’ travel lifestyles and outbound tourism intentions. Although most of the findings are helpful to understand the young travelers market, the related study of young Malaysian travelers is limited. This study intends to fill the gap by examining the relationship between travel lifestyles and outbound tourism intentions of young Malaysians. Hence, this will be significantly helpful for marketers in developing positioning strategies in order to provide a total tourism experience for the potential travelers. |
| first_indexed | 2024-07-04T06:01:03Z |
| format | Article |
| id | uum-16209 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:01:03Z |
| publishDate | 2015 |
| publisher | Scientific & Academic Publishing Co. |
| record_format | eprints |
| spelling | uum-162092015-11-22T01:43:43Z https://repo.uum.edu.my/id/eprint/16209/ Travel lifestyles and outbound tourism intentions of young Malaysians Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom GV Recreation Leisure The young travellers’ segment is an emerging market for today’s travel and hospitality industry. Yet, there is negligence in this lucrative market segment. It is common that most countries including Malaysia fail to collect statistics regarding young travelers’ holiday patterns. The study of past literature on tourists’ holiday decision paves the way to explore the young Malaysians’ travel lifestyles and outbound tourism intentions. Although most of the findings are helpful to understand the young travelers market, the related study of young Malaysian travelers is limited. This study intends to fill the gap by examining the relationship between travel lifestyles and outbound tourism intentions of young Malaysians. Hence, this will be significantly helpful for marketers in developing positioning strategies in order to provide a total tourism experience for the potential travelers. Scientific & Academic Publishing Co. 2015 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16209/1/100.pdf Cheah, Swee Ting and Lim, Khong Chiu and Kayat, Kalsom (2015) Travel lifestyles and outbound tourism intentions of young Malaysians. American Journal of Tourism Management, 4 (2). pp. 40-42. ISSN 2326-0637 http://article.sapub.org/10.5923.j.tourism.20150402.03.html |
| spellingShingle | GV Recreation Leisure Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom Travel lifestyles and outbound tourism intentions of young Malaysians |
| title | Travel lifestyles and outbound tourism intentions of young Malaysians |
| title_full | Travel lifestyles and outbound tourism intentions of young Malaysians |
| title_fullStr | Travel lifestyles and outbound tourism intentions of young Malaysians |
| title_full_unstemmed | Travel lifestyles and outbound tourism intentions of young Malaysians |
| title_short | Travel lifestyles and outbound tourism intentions of young Malaysians |
| title_sort | travel lifestyles and outbound tourism intentions of young malaysians |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/16209/1/100.pdf |
| work_keys_str_mv | AT cheahsweeting travellifestylesandoutboundtourismintentionsofyoungmalaysians AT limkhongchiu travellifestylesandoutboundtourismintentionsofyoungmalaysians AT kayatkalsom travellifestylesandoutboundtourismintentionsofyoungmalaysians |