Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry

The main purpose of this study is to explore the relationship between change management initiatives and job satisfaction among salespersons in direct selling industry of Malaysia.Job satisfaction is regarded as one of the proxies of change success in this industry’s context. Six hundred ninety struc...

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Main Authors: Md Isa, Filzah, Cheng, Wei Hin, Mohd Yunus, Jasmani
Format: Article
Language:English
Published: Society for Business Research Promotion 2011
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16240/1/118.pdf
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author Md Isa, Filzah
Cheng, Wei Hin
Mohd Yunus, Jasmani
author_facet Md Isa, Filzah
Cheng, Wei Hin
Mohd Yunus, Jasmani
author_sort Md Isa, Filzah
collection UUM
description The main purpose of this study is to explore the relationship between change management initiatives and job satisfaction among salespersons in direct selling industry of Malaysia.Job satisfaction is regarded as one of the proxies of change success in this industry’s context. Six hundred ninety structured questionnaires were distributed to salespersons throughout Malaysia and 244 were returned but only 238 were usable.The results show that out of the six initiatives namely shared change vision, communication, up line support, compensation systems, training and feedback, only shared change vision, training and up line support have shown positive influence on job satisfaction. This study adds to the literature by showing the importance of change management initiatives on change success in direct selling industry.It also provides some theoretical contributions to sales management practices in the competitive environment of direct selling industry
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spelling uum-162402016-04-24T04:34:10Z https://repo.uum.edu.my/id/eprint/16240/ Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry Md Isa, Filzah Cheng, Wei Hin Mohd Yunus, Jasmani HB Economic Theory The main purpose of this study is to explore the relationship between change management initiatives and job satisfaction among salespersons in direct selling industry of Malaysia.Job satisfaction is regarded as one of the proxies of change success in this industry’s context. Six hundred ninety structured questionnaires were distributed to salespersons throughout Malaysia and 244 were returned but only 238 were usable.The results show that out of the six initiatives namely shared change vision, communication, up line support, compensation systems, training and feedback, only shared change vision, training and up line support have shown positive influence on job satisfaction. This study adds to the literature by showing the importance of change management initiatives on change success in direct selling industry.It also provides some theoretical contributions to sales management practices in the competitive environment of direct selling industry Society for Business Research Promotion 2011 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16240/1/118.pdf Md Isa, Filzah and Cheng, Wei Hin and Mohd Yunus, Jasmani (2011) Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry. Asian Journal of Business and Management Sciences, 1 (7). pp. 106-121. ISSN 2047-2528 http://www.ajbms.org/journal_abstract.php?c_id=89
spellingShingle HB Economic Theory
Md Isa, Filzah
Cheng, Wei Hin
Mohd Yunus, Jasmani
Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry
title Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry
title_full Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry
title_fullStr Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry
title_full_unstemmed Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry
title_short Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry
title_sort change management initiatives and job satisfaction among salespersons in malaysian direct selling industry
topic HB Economic Theory
url https://repo.uum.edu.my/id/eprint/16240/1/118.pdf
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AT mohdyunusjasmani changemanagementinitiativesandjobsatisfactionamongsalespersonsinmalaysiandirectsellingindustry