Factors affecting young Malaysians' intention to purchase green products
Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Merit Research Journals
2015
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16241/1/119.pdf |