Factors affecting young Malaysians' intention to purchase green products
Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Merit Research Journals
2015
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| Online Access: | https://repo.uum.edu.my/id/eprint/16241/1/119.pdf |
| _version_ | 1825803671482400768 |
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| author | Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid |
| author_facet | Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid |
| author_sort | Sharaf, Muhammed Abdullah |
| collection | UUM |
| description | Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on the intention of future green products purchasing among young Malaysian.The sample size of this study was 250 students.The results of this study showed that social influence have a relationship with young consumers’ intention to purchase green products, however knowledge and eco-label had no influence. This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia. |
| first_indexed | 2024-07-04T06:01:08Z |
| format | Article |
| id | uum-16241 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:01:08Z |
| publishDate | 2015 |
| publisher | Merit Research Journals |
| record_format | eprints |
| spelling | uum-162412016-04-17T03:15:37Z https://repo.uum.edu.my/id/eprint/16241/ Factors affecting young Malaysians' intention to purchase green products Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid GE Environmental Sciences HF Commerce Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on the intention of future green products purchasing among young Malaysian.The sample size of this study was 250 students.The results of this study showed that social influence have a relationship with young consumers’ intention to purchase green products, however knowledge and eco-label had no influence. This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia. Merit Research Journals 2015-05 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/16241/1/119.pdf Sharaf, Muhammed Abdullah and Md Isa, Filzah and Al-Qasa, Khalid (2015) Factors affecting young Malaysians' intention to purchase green products. Merit Research Journal of Business and Management, 3 (3). pp. 29-33. ISSN 2408-7041 http://www.meritresearchjournals.org/bm/content/2015/May/Sharaf%20et%20al.htm |
| spellingShingle | GE Environmental Sciences HF Commerce Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid Factors affecting young Malaysians' intention to purchase green products |
| title | Factors affecting young Malaysians' intention to
purchase green products |
| title_full | Factors affecting young Malaysians' intention to
purchase green products |
| title_fullStr | Factors affecting young Malaysians' intention to
purchase green products |
| title_full_unstemmed | Factors affecting young Malaysians' intention to
purchase green products |
| title_short | Factors affecting young Malaysians' intention to
purchase green products |
| title_sort | factors affecting young malaysians intention to purchase green products |
| topic | GE Environmental Sciences HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/16241/1/119.pdf |
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