Retail store attributes in Islamic perspectives
Current research in Islamic marketing realized that, common attributes used in previous research cannot be generalized to Muslim consumers because they have their special motivation and interest. In order to patronage a store, they will search for “muslim specific attributes”.Therefore, in this pa...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16353/1/8.pdf |