Entrepreneurial development via franchising: Some Malaysian case studies
The Malaysian government’s goal of creating a Bumiputera Commercial and Industrial Community (BCIC) has been clearly spelt out in the Second Outline Perspective Plan (OPP2) 1991-2000 and also the National Development Policy (NDP).One of the strategies proposed towards achieving this objective was...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16394/1/39.pdf |