| Summary: | The Malaysian government’s goal of creating a Bumiputera Commercial and Industrial Community
(BCIC) has been clearly spelt out in the Second Outline Perspective Plan (OPP2) 1991-2000 and also
the National Development Policy (NDP).One of the strategies proposed towards achieving this
objective was through the use of franchising as a vehicle for entrepreneurial development.Hence, in
1991 a blueprint, “The Franchise System: A Strategy Towards Creating a Bumiputera Commercial and Industrial Community” (JPM, 1991) was formulated to encourage Bumiputeras to take up franchising as an alternative route towards operating and managing a business venture.As it has been two decades since this blueprint was put forward, it would be timely to review and evaluate to what extent this strategy has been successful towards creating the BCIC.This paper discusses how franchisees learn and benefited via the integrated model of franchisee learning proposed by Hoe and Watts (1999), which would provide an accelerated learning process for the Bumiputeras.
|
|---|