Entrepreneurial development via franchising: Some Malaysian case studies
The Malaysian government’s goal of creating a Bumiputera Commercial and Industrial Community (BCIC) has been clearly spelt out in the Second Outline Perspective Plan (OPP2) 1991-2000 and also the National Development Policy (NDP).One of the strategies proposed towards achieving this objective was...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2013
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| Online Access: | https://repo.uum.edu.my/id/eprint/16394/1/39.pdf |
| _version_ | 1825803698753765376 |
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| author | Hoe, Chee Hee |
| author_facet | Hoe, Chee Hee |
| author_sort | Hoe, Chee Hee |
| collection | UUM |
| description | The Malaysian government’s goal of creating a Bumiputera Commercial and Industrial Community
(BCIC) has been clearly spelt out in the Second Outline Perspective Plan (OPP2) 1991-2000 and also
the National Development Policy (NDP).One of the strategies proposed towards achieving this
objective was through the use of franchising as a vehicle for entrepreneurial development.Hence, in
1991 a blueprint, “The Franchise System: A Strategy Towards Creating a Bumiputera Commercial and Industrial Community” (JPM, 1991) was formulated to encourage Bumiputeras to take up franchising as an alternative route towards operating and managing a business venture.As it has been two decades since this blueprint was put forward, it would be timely to review and evaluate to what extent this strategy has been successful towards creating the BCIC.This paper discusses how franchisees learn and benefited via the integrated model of franchisee learning proposed by Hoe and Watts (1999), which would provide an accelerated learning process for the Bumiputeras. |
| first_indexed | 2024-07-04T06:01:54Z |
| format | Conference or Workshop Item |
| id | uum-16394 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:01:54Z |
| publishDate | 2013 |
| record_format | eprints |
| spelling | uum-163942016-04-18T04:23:08Z https://repo.uum.edu.my/id/eprint/16394/ Entrepreneurial development via franchising: Some Malaysian case studies Hoe, Chee Hee HD28 Management. Industrial Management The Malaysian government’s goal of creating a Bumiputera Commercial and Industrial Community (BCIC) has been clearly spelt out in the Second Outline Perspective Plan (OPP2) 1991-2000 and also the National Development Policy (NDP).One of the strategies proposed towards achieving this objective was through the use of franchising as a vehicle for entrepreneurial development.Hence, in 1991 a blueprint, “The Franchise System: A Strategy Towards Creating a Bumiputera Commercial and Industrial Community” (JPM, 1991) was formulated to encourage Bumiputeras to take up franchising as an alternative route towards operating and managing a business venture.As it has been two decades since this blueprint was put forward, it would be timely to review and evaluate to what extent this strategy has been successful towards creating the BCIC.This paper discusses how franchisees learn and benefited via the integrated model of franchisee learning proposed by Hoe and Watts (1999), which would provide an accelerated learning process for the Bumiputeras. 2013 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16394/1/39.pdf Hoe, Chee Hee (2013) Entrepreneurial development via franchising: Some Malaysian case studies. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok. |
| spellingShingle | HD28 Management. Industrial Management Hoe, Chee Hee Entrepreneurial development via franchising: Some Malaysian case studies |
| title | Entrepreneurial development via franchising: Some Malaysian case studies |
| title_full | Entrepreneurial development via franchising: Some Malaysian case studies |
| title_fullStr | Entrepreneurial development via franchising: Some Malaysian case studies |
| title_full_unstemmed | Entrepreneurial development via franchising: Some Malaysian case studies |
| title_short | Entrepreneurial development via franchising: Some Malaysian case studies |
| title_sort | entrepreneurial development via franchising some malaysian case studies |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/16394/1/39.pdf |
| work_keys_str_mv | AT hoecheehee entrepreneurialdevelopmentviafranchisingsomemalaysiancasestudies |