Visitors’ motivations and perceptions of service quality at the Malaysian Motorcycle Grand Prix
This study aims to assess visitors’ perceptions of service quality at the Malaysian Motorcycle Grand Prix championship and to determine their motives for attending the event.The sample comprised of 487 domestic and international tourists who were selected by means of convenience sampling technique.A...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16685/1/L1.pdf |