Relationship marketing, long term orientation and customer loyalty in higher education

Recent policy changes, globalization and competition have called for the application of marketing models in the management of the higher educational institutions around the world. This study conceptualizes and empirically validates a model exploring the relationship between key relational constructs...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Abubakar, Muhammad Mujtaba, Mohd Mokhtar, Sany Sanuri
Formatua: Artikulua
Hizkuntza:English
Argitaratua: MCSER Publishing, Rome-Italy 2015
Gaiak:
Sarrera elektronikoa:https://repo.uum.edu.my/id/eprint/16894/1/11.pdf