Relationship marketing, long term orientation and customer loyalty in higher education
Recent policy changes, globalization and competition have called for the application of marketing models in the management of the higher educational institutions around the world. This study conceptualizes and empirically validates a model exploring the relationship between key relational constructs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16894/1/11.pdf |