Cultural patterns of the Gen Y conspicuous consumption behavior: A perspective on consumer's level and intensity of religiosity
Religion is part of culture that helps explain shared attitudes, beliefs, norms, values, and behaviors of a society.Therefore, the key question is how does religion predicts the conspicuous behavior of people towards the purchase of luxury goods? How do the different levels of religiosity shape con...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16990/1/14A.pdf |