Franchise relationship quality between franchisee and franchisor in Malaysia: The exogenous factors
Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and di...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16992/1/17.pdf |