Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
Celebrities have been used extensively in advertisement to promote products Celebrity endorsement, and brands.This is especially true for shopping, specialty and luxury items non-celebrity endorsement, consumer product, of consumer products.Earlier studies has also indicated that by using consumer p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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International Academic Research Journal
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17007/1/29.pdf |