Does dependency make a difference? The role of convenience, social influence, facilitating condition and self-efficacy on student's purchase behaviour of smartphone
It is an undeniable fact that penetration level and usage and sales of Smartphone dramatically increased past few years, whereby; it has increased to almost 60 percent of total population.Despite the high penetration of smartphone, previous studies have exhibited inconsistent findings towards unders...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
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2014
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