Does dependency make a difference? The role of convenience, social influence, facilitating condition and self-efficacy on student's purchase behaviour of smartphone
It is an undeniable fact that penetration level and usage and sales of Smartphone dramatically increased past few years, whereby; it has increased to almost 60 percent of total population.Despite the high penetration of smartphone, previous studies have exhibited inconsistent findings towards unders...
Main Authors: | Jaganathan, Mathivannan, Mustapa, Azrain Nasyrah, Wan Hasan, Wan Azlina, Nik Mat, Nik Kamariah, Alekam, Jamal Mohammed Esmail |
---|---|
Format: | Conference or Workshop Item |
Published: |
2014
|
Subjects: |
Similar Items
-
Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support
by: Alekam, Jamal Mohammed Esmail, et al.
Published: (2013) -
Entrepreneurial network: A case study of business owner in Universiti Utara Malaysia (UUM), Kedah
by: Mustapa, Azrain Nasyrah
Published: (2006) -
The mediating effect of brand trust on the influence of communication, price, and product quality on consumer purchase behaviour in a less-developed country
by: Alekam, Jamal Mohammed Esmail
Published: (2016) -
Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
by: Ramli, Mona Fairuz, et al.
Published: (2014) -
Smartphone dependency and its impact on purchase behaviour
by: Amran Harun, et al.
Published: (2015)