Does dependency make a difference? The role of convenience, social influence, facilitating condition and self-efficacy on student's purchase behaviour of smartphone
It is an undeniable fact that penetration level and usage and sales of Smartphone dramatically increased past few years, whereby; it has increased to almost 60 percent of total population.Despite the high penetration of smartphone, previous studies have exhibited inconsistent findings towards unders...
Main Authors: | Jaganathan, Mathivannan, Mustapa, Azrain Nasyrah, Wan Hasan, Wan Azlina, Nik Mat, Nik Kamariah, Alekam, Jamal Mohammed Esmail |
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Format: | Conference or Workshop Item |
Published: |
2014
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Subjects: |
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