Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study
Small and medium enterprises (SMEs) have been competing for survival in the business arena among established organizations.Competitive food service business today requires a unique and lasting brand experience to capture customer loyalty.Despite that, earning customer trust is vital to ensure ongoin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17248/1/SSRN-id2677333.pdf |