Factors influencing consumer purchase decisions for health-promoting goods and services in Malaysia
Background: In the context of global increases in the prevalence of non-communicable diseases,the objective of the present study is to investigate the factors affecting individuals’ decisions to use health-promoting goods and services. Methods: The Third National Health and Morbidity Survey (NHMS...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
School of Medical Sciences, Universiti Sains Malaysia
2014
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17323/1/mjms-21-6-036.pdf |